What is REINVENT?
REINVENT is a global initiative by CEO William Cho to help change, renew and strengthen corporate culture across LG globally.
This may mean different things to each subsidiary. Eight guiding principles were developed by HQ:
Communication, Agility, Challenge, Joy, Customer, Trust, Future Preparation and Fierceness.
Each LG subsidiary was asked to choose up to four pillars that embody their values to help drive positive cultural change in their region. LGEAP employees, via completion of a global survey, chose the following REINVENT pillars: